Why Bother?

I have always been a huge supporter of authors. Whether it be by reviewing their work, creating various informational articles, or by promoting them to a larger audience on my website and social media. It is something which I have done for a number of years and quite enjoy doing. But why? Is that not an awful lot of work that provides very little actual gain? The answer to this question is really not that simple. Extrinsic rewards such as monetary gains are quite minimal and not overly satisfying. No… it has to be for entirely intrinsic reasons. It comes from within. Essentially, my main reasons for supporting writers are threefold:

  1. Too many great authors are constantly overlooked, and their work remains buried. They are just not having their voices heard. My grandfather was an amazing author who penned 5 amazing books. They were never published as it was such a difficult market to break into. I want to help people like him.
  2. This is our industry. By supporting and promoting the writing community, we are helping it to grow and thrive. Not an easy thing to do in our current generation. Nevertheless, the better we all do as a whole- the more we all benefit in the end.
  3. I like writers. They are word artists and provide deep perspectives and observations that I can personally relate to. In general, they are the type of people I would like to sit down with at the local pub and have a few pints.

All that being said, the next question to be asked is how can we help authors? What can we actually do? Let’s count the ways!

Buy their book.

Buy the Book:

This one is a little obvious, I must admit! The author has spent countless hours of blood, sweat, and tears on their book. By purchasing it, you will be making an investment in the author and providing them with some much-needed capital. These welcome funds will then, in turn, allow them to write more…which is what you want. A win/win for everyone.

Giving your favorite author’s book as a gift will help a great deal.

Give their book as a gift to other people:

By giving your favorite author’s book to other people, you are, in fact, accomplishing two things. First of all, you have made another purchase that will contribute to their overall income. Secondly, however, you are expanding their audience reach and providing the author with another potential fan. Do you remember the saying, “You tell two friends, and they tell two friends?” You get the picture. Potential future fans are virtually money in the bank.

Buy the book together with other books in the same genre:

This is a very important tactic that many people disregard. Essentially it is all about algorithms. Huge retailers such as Amazon will look to classify titles by genre and sub-genres. If a reader purchases a number of books from a certain genre, Amazon will recognize and target them as a consumer of this particular genre. They will then start recommending the book in their “Also Bought” section below similar titles. In other words- more potential customers are being driven to your favorite author.

Book reviews are golden nuggets for authors.

Write an honest and comprehensive review:

There can be little doubt that book reviews are golden nuggets for authors. They provide social proof and bring eyeballs to their work. After all, this is what every writer is truly after. Reviews will also elevate the work in various search engines and algorithms. Even a negative review will have positive outcomes, as I previously outlined in How can you make a bad book review work in your favor? All of this, in turn, equals more reader views and a likely increase in sales.

 

Posting book reviews on sites such as Amazon and Goodreads can help both the reviewer and author obtain a lot of traction.

Post a book review on sites such as Amazon and Goodreads:

Writing an honest book review is a wonderful way to support an author. However, it will not do anyone much good if it never sees the light of day. To prevent this from happening, posting book reviews on sites such as Amazon and Goodreads can help both the reviewer and author obtain a lot of traction. Also, putting it on your own website or blog will further increase the publicity for your favorite author.

Send the author review quotes to use in their testimonials:

Quality book reviewers often have an uncanny way with words. They have the ability to pinpoint the best parts of a novel and present them in short, concise statements. This, in turn, pops right out at the reader and brings instant engagement. In order to help our author friends, book reviewers will frequently allow them to utilize their work in ad copy and testimonials. Not only is this a further source of social proof, but it is great free advertising as well! To be clear, however, the author should always seek permission from the reviewer before using their work. This will keep the relationship strong.

Social Media is a great place to talk up authors and their latest work.

Promote their work on Social Media:

Never underestimate the power of Social Media! Whether it be Twitter, Facebook, Instagram, or others. They are all powerful methods for spreading information and promoting the authors you enjoy. Social Media is a great place to talk up authors and their latest work. Personally, I always pin my latest book review on Twitter. This tends to generate a lot of traffic and engagement for those authors I choose to promote. Another tactic is to take photos of the books and post them on your favorite platform. This can be as simple as a book cover, or it could be of you actually reading the book. People love authenticity.

Being placed on the shelves of a bookstore or library is excellent advertising.

Ask your local library or bookstore to stock the book:

Undoubtedly, this technique has many benefits for authors. First of all, these are guaranteed purchases. The store has to purchase the book in order to sell it. Likewise, while the library will loan the book out for free, they still have to originally buy the work. Almost important as this however, is spreading information about the author and their work through word of mouth. Being placed on the shelves of a bookstore or library is excellent advertising. It also lets the library and local retailers (who are big influencers in this industry) know about the work. This means that they are quite likely to stock it in the future. Very powerful indeed!

Talk up your favorite author at book clubs, author events, and on the forums of such critical sites as Goodreads.

Talk it up:

As I stated in the introduction to this piece, many great authors are constantly overlooked, and their work remains undiscovered in a virtual hinterland. One surefire way to prevent this from happening is through simple word of mouth. Talk up your favorite author at book clubs, author events, and on the forums of such critical sites as Goodreads. Getting the word out will help the author and the greater writing community as a whole. Further, never be afraid to email a quality book reviewer in hopes that they will take on the latest work from your favorite author, That has the potential to yield golden results.

Conclusion

So there you have it. Some top methods and techniques to help your favorite author and the writing community as a whole. If you have a method that I have not included, you are encouraged to reply with your idea.

About the Author

I am an educator and writer. I have spent the last 30 years as an English teacher and School Principal. I also have over 28 years of experience as a blogger, editor, and freelance writer. I offer my services to various publications.

I am extremely passionate about writing, and the same can absolutely be said about reading! There is nothing I like to do more than sit by the fire and read a great book. In fact, I have read so many books in my lifetime that I lost count a long time ago. That brings me to this point. I would like to help readers and authors find one another. In particular, I strive to help Indie Authors reach a larger audience by providing honest and comprehensive reviews of their work. So many great writers and authors are just not having their voices heard. My Grandfather was an amazing writer who wrote 5 amazing books. They were never published as it was such a difficult market to break into. I want to help people like him.

My interests, in a nutshell, are animals, kindness, writing, and reading. I wish to live on a kinder planet in which all are treated with the respect and love they deserve. This includes animals and nature.